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Frequently Asked Questions

Everything you need to know about GTM Alpha

🔐 Data & Privacy

What data does GTM Alpha collect?

We collect only what's necessary:

  • Contact Info: Name, email for communication
  • Business Info: Company name, website, challenges (for consultations)
  • Usage Data: Basic analytics (pages visited, not personal tracking)
  • MCP Logs: Tool invocations (retained 30 days)

We do NOT collect: passwords, financial details (handled by PayPal), or tracking cookies.

Is my business data kept confidential?

Absolutely. All business information shared during consultations is treated as strictly confidential. We:

  • Never share your data with competitors
  • Don't use your data for training AI models
  • Only share with essential service providers (PayPal, Netlify) under confidentiality agreements
How can I access, correct, or delete my data?

You have full control over your data. Email shashwat@hyperplays.in with:

  • "Data Access Request" - to get a copy of your data
  • "Data Correction Request" - to fix inaccurate information
  • "Data Deletion Request" - to have your data erased

We respond within 30 days as required by GDPR, DPDP (India), and CCPA.

Are you GDPR and DPDP compliant?

Yes. We comply with:

  • GDPR (EU General Data Protection Regulation)
  • DPDP Act 2023 (India's Digital Personal Data Protection)
  • CCPA (California Consumer Privacy Act)

See our Privacy Policy for complete details.

Do you use cookies or tracking?

We use minimal, privacy-respecting analytics:

  • Netlify Analytics: Privacy-focused, no personal tracking, no cookies
  • No third-party trackers: No Google Analytics, Facebook Pixel, or ad tracking
  • Essential cookies only: For basic website functionality

🛠️ MCP Server & Integration

Is the MCP server free to use?

Yes! During our Launch Offer, all MCP Tool Calling is completely FREE. This includes:

  • gtm_epic_analysis - EPIC framework analysis
  • gtm_digital_audit - Digital presence audit
  • gtm_market_intelligence - Market research
  • gtm_roadmap_generator - Implementation roadmaps

No API key required. Just connect and use!

Which AI assistants can use GTM Alpha?

GTM Alpha works with any MCP-compatible client:

  • Claude Desktop - Native MCP support
  • Cursor / Windsurf - Via mcp.json configuration
  • VS Code - With MCP extension
  • ChatGPT, Gemini, Copilot - Via SSE endpoint

See our Integration Guide for setup instructions.

Is data from my AI conversations stored?

We do not store your AI conversation content. We only log:

  • Tool invocation requests (which tool was called)
  • Parameters passed (company name, etc.)
  • Generated analysis results

These logs are retained for 30 days for debugging, then deleted.

💼 Services & Pricing

What is the EPIC Framework?

EPIC is Shashwat Ghosh's proprietary GTM methodology:

  • E - Ecosystem & ABM (Account-Based Marketing)
  • P - Product-Led Growth strategies
  • I - Inbound & Outbound demand generation
  • C - Community-Led sustainable growth

It's a dynamic operating system approach to go-to-market strategy.

What's included in the $1 Premium Audit?

Our Launch Offer Premium Audit includes:

  • Complete EPIC framework analysis
  • Digital presence audit
  • Market intelligence report
  • 6-month implementation roadmap
  • Professional PDF report

This is a comprehensive GTM analysis at an introductory price.

Can I get a refund?

Our refund policy varies by service:

  • Premium Audit: No refunds after report delivery
  • Strategic Partner: Unused hours refundable within 30 days
  • Fractional/Enterprise: Pro-rated refund with 30-day notice

See our Terms of Service for complete details.

👤 About GTM Alpha

Who is behind GTM Alpha?

Shashwat Ghosh - Fractional CMO & GTM Expert

  • Top 30 PLG Creator Worldwide (Favikon)
  • B2B Marketing Professional of the Year - Fintech 2021
  • 24+ years B2B experience, 8+ years fractional consulting
  • Expertise: India, APAC, MEA, US, UK markets

Connect: LinkedIn | Twitter/X

How can I contact support?

Reach us at:

We typically respond within 24-48 hours.

Still have questions?

Book a consultation or reach out directly

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